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Mercabarna: World’s Only Wholesale Market at Seafood Barcelona 2013

China and Eastern Europe, target markets of participating Mercabarna businesses

Mercabarna, the Fish Wholesalers’ Business Association (GMP) and 10 companies that operate out of the food estate will be present at the Seafood Barcelona trade fair, set to open on 22 October, under the brand “Fish from Mercabarna”.

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New brand culture to meet new challenges

Mercabarna is currently in the process of creating its own brand culture with the capacity to effectively communicate the values of the Food Unit, that is to say, the values that identify it and set it apart from the rest. So far this process has already produced one tangible element: the new Mercabarna logo.

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Mercabarna, the Wholesalers’ Business Association and businesses in the fish sector to participate once again in the Seafood Barcelona Trade Fair

The Seafood Barcelona Trade Fair will be held once again on 22-24 October at the Gran Vía de la Fira congress centre in Barcelona, following a first edition which surpassed all expectations in terms of numbers of visitors. This year’s goal is to continue to establish the event as an important place for professionals in the fish and seafood sector in southern Europe and the Maghreb to meet and do business.

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Mercabarna to Increase Fresh Food Donations to Food Bank

Mercabarna and its wholesale businesses, via the Wholesale Business Associations on the food estate, have reached an agreement to respond to the call put out by the Food Bank and agreed to donate fresh produce on a regular and ongoing basis and not only when there is excess stock.

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International Delegations Visit the Food Unit

Mercabarna continues to be a benchmark centre for numerous international delegations interested in knowing how a wholesale food estate is run and managed. Proof of this was the various professional visitors from across the world whom the Food Unit managers met with in May.

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First Actions of the Good Commercial Practices Code Begin

The 15 organisations that have signed up to the Good Commercial Practices Code for the Food Chain in Catalonia, which include Mercabarna and the Association of Fruit and Vegetable Wholesale Dealers of Barcelona (AGEM), have implemented a campaign in which all the actors in the agrofood chain will participate in promoting locally sourced products.

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