News

Joan Llonch Re-elected Chair of ASSOCOME

On 22 May, businessman Joan Llonch was unanimously re-elected chair of the Mercabarna Concessionaires’ Association (ASSOCOME) for the fourth consecutive term. Casimiro Llorens, chair of the Fruit and Vegetable Wholesalers’ Association, Leandre Serra, chair of the Fish Wholesalers’ Association, and Antonio Manzano, manager of Frimercat, were also re-elected to their vice-chair posts. Miguel López, from Moray Fish, makes his debut as Association secretary.

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Chilean Government Interested in Interactive Fish Centre Model

On 27 April, a delegation from the Government of Chile, comprising the Under-Secretary for Fisheries, P. Galilea, head of the Undersecretariat Office, E. Bonilla, and executive director of the Fisheries Administration Fund, María J. Gutiérrez, visited Mercabarna to learn about the initiatives run at the food estate to promote fish consumption.

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New fresh-produce projects and innovations at Alimentaria

Lettuces sold with the root intact, banana crisps, new packaging that boosts tuna and fresh mushroom consumption, innovative meat dishes…these are some of the new products that the 15 Mercabarna businesses which took part in Alimentaria promoted at the fair. Mercabarna also decided to take part in the fair again, this time presenting two initiatives aimed at boosting the Catalan food sector.

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International Visits as Part of Alimentaria

Throughout March, numerous agrofood institutions and professionals from around the world made the most of being in Barcelona for the Alimentaria fair to visit Mercabarna and learn first-hand about its management model and the way it operates.

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Mercabarna-flor Presents Sales Forecasts for St George's Day

Around 20 journalists attended the press conference organised by Mercabarna-flor on 19 April to present the forecast for rose sales on St George’s Day. Both the Mercabarna Markets and Promotions manager, Joaquim Rosa, and the head of Mercabarna-flor, Jaume Esteve, said they expected sales to be very positive: “We hope to return to the magic figure of over six million roses sold, around 20% more than last year,” Mr Ros said.

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Conference on Exporting Fishery Products

Conxemar, the Spanish Association of Wholesalers, Importers, Processors and Exporters of Fishery and Aquaculture Products, organised a seminar on exporting fishery products, held at the Fish Wholesaler’s Business Association (GMP) central offices on 21 March.

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New Chair of the Fruit and Vegetable Retail Business Association

Faustino Mora has been the new chair of the Barcelona Province Fruit and Vegetable Retail Business Association since 28 March. He takes over from Ángel Juny, who retired for health reasons. Àlex Torras has also stood down as the manager of the Association for the same reason.
Josep Fabregat has joined the Board as the new vice-chair and Constantino Mora will take over as treasurer. Jesús Puente remains as secretary.

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Víctor Noguer: "The goal is to win the loyalty of strategic customers and grow with them"

Interview with Víctor Noguer, Marketing Professor at ESADE

With a degree in Business Administration, Mr Noguer is a professor in the Marketing Management Department at ESADE Business School and runs a company in the communications sector. On 13 March he gave a course in Mercabarna in which he explained a number of key points about how a company can manage its customer portfolio more effectively.

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