News

New Chair of the Fruit and Vegetable Retail Business Association

Faustino Mora has been the new chair of the Barcelona Province Fruit and Vegetable Retail Business Association since 28 March. He takes over from Ángel Juny, who retired for health reasons. Àlex Torras has also stood down as the manager of the Association for the same reason.
Josep Fabregat has joined the Board as the new vice-chair and Constantino Mora will take over as treasurer. Jesús Puente remains as secretary.

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Víctor Noguer: "The goal is to win the loyalty of strategic customers and grow with them"

Interview with Víctor Noguer, Marketing Professor at ESADE

With a degree in Business Administration, Mr Noguer is a professor in the Marketing Management Department at ESADE Business School and runs a company in the communications sector. On 13 March he gave a course in Mercabarna in which he explained a number of key points about how a company can manage its customer portfolio more effectively.

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New Mercasa Chair

Eduardo Ameijide y Montenegro has been the new chair of Mercasa since 30 January, after taking over from Ignacio Cruz Roche.

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Strategic Customer Management Course

Around 30 company and marketing managers from firms inside and outside Mercabarna attended a course entitled “Strategic Customer Management” organised by the Barcelona Food Cluster Association and held on 13 March.

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New Business Opportunities in the Foodservice Sector

The Barcelona Food Cluster Association and ACC1Ó (the Government of Catalonia’s Competitiveness for Catalonia agency) organised the first foodservice sector Strategic Immersion Congress, held in Món Sant Benet (Bages) on 21 and 22 February.

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Mercachef: New e-Commerce Platform for the Wholesale Sector

The national wholesale market company Mercasa came to Mercabarna on 19 January to present a pioneering initiative to boost sector sales. The initiative is Mercachef, an e-commerce platform for the companies in the 23 wholesale markets in Spain. Wholesale companies that register for the platform can use it to sell their products to restaurant-sector professionals and retail traders.

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