Positive Reaction to “La salut al cistell”, the New Programme on TV3

Promoted by Mercabarna, the Catalan Ministry of Agriculture, Food and Rural Action and the Municipal Institute for Markets of Barcelona, this new show aims to familiarise the Catalan public with the workings of certain sectors of agrofood production and distribution and to promote healthy eating habits.

The audience has reacted positively to the first few broadcasts and despite programming changes caused by the broadcasting of the Spanish football league matches, close to 250,000 people are already tuning in each week.

In the weeks to come, the show, to be aired every Sunday until 26 July, will share the secrets of products such as the sardine, cherry, potato, lamb, hake, peach and so on through features taped in both Mercabarna companies and the production areas, offering opinions by experts on the products, a nutritionist, a chef and other specialists.

Programmes that have already aired can be viewed on the website: www.tv3.cat/lasalutalcistell/videos.