Mercabarna-flor and AEM, the Association of Wholesale Dealers collaborate with the “A Catalunya, fem créixer el verd” (In Catalonia, we make green grow), a campaign that began in April and which is promoted by CHOC, the Catalan Ornamental Horticulture Association, and has the support of the Government of Catalonia.
Nine of the leading specialised greengrocer chains in the Catalan region have created the business association, Fruital. The overriding mission of this body is to join forces to secure initiatives before public and private bodies, to improve services to the end consumer, to promote campaigns to encourage consumption, and to collaborate with the administration to guarantee that these shops comply with employment and administrative regulations and that the products they sell are in line with legislation governing quality, hygiene and traceability.
Mercabarna participated in the 3rd Green Med Forum, held in Rome from 12 to 14 May. Representatives from wholesale markets from the Mediterranean Basin (such as Italy, Egypt, Tunisia and Lebanon) were present at this event along with members of business associations, cooperatives and fruit and vegetable producers, whose objective was to share experiences on the way markets work, and logistics.