Mercabarna will be present at the event with an institutional stand designed to promote the food estate as a benchmark centre for international purchasers, particularly those from France and the Mediterranean zone.
It will also use the space to continue to boost the export activity of its fruit and vegetable firms. For that reason, Mercabarna will organise sales meetings between the estate’s firms that attend the fair and potential customers from across France, following the business meeting model it successfully implemented at other sector fairs including Seafood Barcelona 2013 and Fruit Logistica Berlin 2014.
Figures from the 2013 Medfel fair:
• 250 exhibitors
• 50 transport and logistics providers
• Close to 5,000 professional visitors from the fruit and vegetable sector
For more information on Medfel 2014