The image change has involved updating and modernising the portal design and revamping the technical side and content. The result is a more dynamic and interactive site where children, schools and parents can learn more about the world of fruit and vegetables and the ‘5-a-Day’ message.
In terms of content, the incorporation of new games (the ‘family game’, the ‘food pyramid’ game, etc.) is significant. These are a fun way to help children learn everything there is to know about fruit and vegetables. There is also a new section called “Product of the Month” with thorough information on the features and peculiarities of a particular product.
Regular sections that have become firm favourites of site visitors, including the 120 fact sheets on different fruits and vegetables, the information on the benefits of eating fresh produce, recipes, photos of schools that have visited Mercabarna and so on, have been maintained.
A key tool for the campaign
With this revamp, the website ushers in its tenth year, having consolidated its position as an important part of the ‘5-a-Day’ campaign. The portal has in fact become a virtual meeting place for children, parents and teachers, where they can download educational material, ask questions, take part in competitions and give their opinions on the campaign.
Last school year, www.5aldia.es received more than 70,000 visits, a figure expected to rise with the new-look site.