The creation of an online business platform where wholesalers can sell their products over the Internet would complement traditional sales and enable Mercabarna-flor companies to open up to a much broader buyer segment. It could draw florists who prefer not to go to the Market every day or remote clientele in Spain and abroad.
Linked to this online sales system, the AEM also presented a joint logistics and transport project for all Market companies. The project consists of starting up an invoicing and ordering system for the different companies and a home- or store-delivery service for Market buyers.
Among other advantages, this added-value service could raise business productivity and make purchasing easier. Wholesale business owners at Mercabarna-flor are currently studying the viability of putting the two projects into practice.