Mercabarna and the Fruit and Vegetable Wholesalers' Business Association (AGEM) have been organising the '5 A Day' campaign since 1998. This initiative mainly aims to promote the consumption of fruit and vegetables by schoolchildren and their families to encourage a healthy and balanced diet. More than 5,000 children across Catalonia take part every year.
The central focus of the campaign consists of a day full of activities at Mercabarna. A visit to the Central Fruit and Vegetable Market is the highlight of the event, where the children can be amazed by the aromas and colours of fruit and vegetables from the local area and around the world. In a fun atmosphere, the children experience new tastes and textures which are complemented by a meal based on freshly squeezed juices, salads and fruit skewers.