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‘Grow Up with Fish’ and Mercabarna’s Interactive Fish Centre

‘Grow Up with Fish’ is an educational programme designed for primary school children aged eight to 12.
The main goal of the campaign, devised in 2008, is to make children more aware of fish and to promote its benefits as part of a balanced diet.
‘Grow Up with Fish' is an initiative backed by the Barcelona City and Province Fish and Seafood Wholesalers’ Association, with the collaboration of Mercabarna.

The centrepiece of the campaign is a visit to the Mercabarna facilities that covers different activities: guided tours of the Interactive Fish Centre and the Fish Central Market, and a look at a fish farm and a fish-handling business. The children are also offered a seafood-based lunch.
Over 5,000 schoolchildren across Catalonia are expected to take part in the initiative every school year.

The Interactive Fish Centre (CIP) is the first museum space in Spain to specialise in commercial fishing with an educational and promotional focus.
It is a unique, carefully designed project that breaks new ground in showing the route that fish and seafood products follow from the time they are fished from the sea to when they reach the tables of homes and restaurants.
By boosting the senses and through the use of fun games and cutting-edge resources, the Centre shows visitors the world of fishery products: fish and seafood varieties; where they come from around the world and aquaculture; the different stages involved in the commercialisation chain (fish exchanges, Mercabarna’s Central Fish Market, municipal markets, fishmongers and supermarkets, etc.). It is a lucid, inspiring way of showing why it is necessary to eat fish and why it is one of the most important foods in the food pyramid.
The Centre is set up in the Mercabarna Central Fish Market, in a 220m2 open space that Mercabarna yielded for it to be built.

To take part in the ‘Grow Up with Fish’ campaign and/or to visit the Interactive Fish Centre, please contact the Wholesalers’ Association on 93 336 37 11 o or email us at info at centreinteractiudelpeix.org text info[@centreinteractiudelpeix.org]