The main aim of the ‘Five-a-day’ campaign that started in 1998 is to promote the consumption of fruit and vegetables amongst children and hence in their families and schools.
The ‘Five-a-day’ campaign is an initiative by the Mercabarna management and the Barcelona and Province Fruit and Vegetable Wholesaler’s Business Association - AGEM.
The campaign motto refers to the importance of a correct diet for children and the consumption of at least five portions of fruit and vegetables per day.
6,000 participants per year
Every year some 6,000 children from around Catalonia participate in the Campaign.
Participants are fourth-year primary schoolchildren at public, private and maintained schools around Catalonia.
To take part, call 93 336 26 12 or 93 556 20 00 or send an e-mail to: agem at agem.mercabarna.com?subject=5%20al%20dia text agem[@agem.mercabarna.com]
Assignments at school and at Mercabarna
The highlight of the Campaign is a visit to the Mercabarna facilities.
In parallel to this visit there are two other complementary activities: a school assignment prior to the visit and another one afterwards.
The ‘Five-a-day’ campaign on the Internet
The ‘Five-a-day’ campaign has a Web site for children, parents, teachers and those who work in the fruit and vegetable trade: www.5aldia.es
The Web site has more than 120 files on fruit and vegetables, information about recommended quantities, games and so forth.
