‘Grow Up with Fish' is an initiative backed by the Barcelona City and Province Fish and Seafood Wholesalers’ Association, with the collaboration of Mercabarna. The main goal of the campaign, devised in 2008, is to make children more aware of fish and to promote its benefits as part of a balanced diet.
The centrepiece of the campaign is a visit to the Mercabarna facilities that covers different activities: guided tours of the Interactive Fish Centre and the Fish Central Market, and a look at a fish farm and a fish-handling business. The children are also offered a seafood-based lunch.
Over 5,000 schoolchildren across Catalonia are expected to take part in the initiative in the 2010-2011 school year.
More info about the campaign (in English)
www.centreinteractiudelpeix.org/escuelas/ (in Spanish)