Since 1998, Mercabarna and the AGEM (Barcelona and Province Fruit and Vegetable Wholesaler’s Business Association) have been organising the ‘5-a-day’ campaign, which aims to promote the consumption of fruit and vegetables by children in schools around Catalonia, as well as by their families, for a healthy, balanced diet.
The campaign slogan refers to the importance for a proper diet in childhood of eating five portions per day of fruit and vegetables.
Each year more than 6,000 children take part in the campaign.